Developed by Southern Methodist University
What you'll learn
Supported Careers
Get ready to excel in these roles after taking this program
- Esports Manager
- Esports Events Coordinator
- Esports Marketing Specialist
- Esports Community Manager
Includes
Skills Developed
Some of the exciting skills you will develop through the experience
- Professional Online Communication
- Esports Business Development
- Esports Content Creation
- Business Strategy
About the skill experiences
Unlock the Map
Get the full layout of the esports world. Meet the MVPs—game developers, tournament organizers, teams, players, sponsors, and fans.
Boost Your Bank
Develop killer strategies to maximize revenue, including monetizing digital platforms and scoring brand partnerships.
Create Killer Content
Discover what content gets esports fans hyped—live streams, highlights, and behind-the-scenes action.
Fan Engagement
Enhance fan engagement with interactive experiences, loyalty programs, and personalized content.
Craft the Ultimate Tourney
Design tournaments that cater to all skill levels and game types.
Build Your Dream Team
Learn about the structures of esports teams and the roles within them.
Become visible to Hiring Managers with Headlamp
About the Skill Experience Developers:
Donald Boyce
Donald Boyce has held executive roles in gaming and esports with top teams including Team Liquid, TSM and Cloud9 over the last ten years. He currently is the Head of Business Development at G2 Esports. He has helped more than 40 brands activate in esports, built programs to encourage more direct monetization of fans, and managed more than $200 million in gaming and esports brand partnerships. He also co-founded a short-form content studio called Storyline that works with teams and game publishers/developers to create social content for their channels.
David Chen
David Chen is the President and Founder of GTIF Capital and the North American Collegiate League (NACL), and is partnered with several major businesses in the Esports and Technology sectors. As President of the NACL, David created a strategic partnership with Fosun to bring Wolves Esports into the NACL. David has worked with Planters Peanuts on their recent Super Bowl commercial with Kai Green. He has also worked with FaZe Clan members Apex and Adapt, Charlie Sheen and Aaron Rodriguez. David sits on several boards including Mediabundance as the Head of Esports and FaZe Clan.
Josh Gabay
Josh Gabay is a Partnerships Associate at Pixly, a digital influencer agency for brands, and the Founder of Jox Digital, an online newsletter dedicated to sharing stories and video game knowledge by casual gamers. Prior to his current works, Josh worked as Esports Manager at Abacus3, an esports startup ranging from event production to sponsorship activations, as well as co-founded the esports and casual gaming organization called Duke Gaming at his alma mater Duke University.
Danny Martin
Danny Martin is a visionary and thought-leader in the esports industry. As the Co-founder of Esposure Inc., he has aided in the professional development of students, interns, and post-graduates. These students have received esports scholarships and employment from acclaimed universities and esports organizations like Central Methodist University, Complexity Gaming, Pacers Gaming, and Mavs Gaming. Furthermore, he has provided opportunities for many esports players to play with professional franchises.
Jaden Shaw
Jaden Shaw is the Director and Co-Founder of College CoD, the premier destination for Call of Duty competition at the collegiate level, as well as ticketing operations coordinator of the Overwatch League’s Washington Justice. Jaden has over four years of experience working in esports in a variety of different positions. Jaden also founded the collegiate esports program at Liberty University. Here, he grew a group of five people into an officially recognized campus organization of more than 120 students competing in over 10 different esports titles.