Developed by Donald Boyce
Get ready to excel in these roles after taking this program
Get ready to excel in these roles after taking this program
Gain a comprehensive understanding of the various components that make up the esports industry, including the roles of teams, players, sponsors, and event organizers.
Analyze the different business models that drive the esports industry, from sponsorship and advertising to media rights and merchandise sales, and learn how to leverage them for success.
Develop the skills to identify and respond to emerging trends in the esports market, enabling you to stay ahead in this rapidly evolving field.
Learn to create and implement effective business strategies that are specifically designed for the unique challenges and opportunities in the esports industry.
Donald Boyce
Donald Boyce has held executive roles in gaming and esports with top teams including Team Liquid, TSM and Cloud9 over the last ten years. He currently is the Head of Business Development at G2 Esports. He has helped more than 40 brands activate in esports, built programs to encourage more direct monetization of fans, and managed more than $200 million in gaming and esports brand partnerships. He also co-founded a short-form content studio called Storyline that works with teams and game publishers/developers to create social content for their channels.